Based on the latest Bureau of Labor Statistics OEWS data — updated August 12, 2026.
| California | National | Difference | |
|---|---|---|---|
| Median annual salary | $193,620 | $163,773 | +18% |
| Median hourly wage | $93.09 | $78.74 | +18% |
Adjusted for local price levels (100 = national average), the cost-adjusted median is $174,905.
| City | Median | Entry Level | Experienced | Cost of Living |
|---|---|---|---|---|
| San Francisco | $245,334 | $116,250 | $271,250 | 244 |
| Oakland | $221,592 | $105,000 | $245,000 | 196 |
| Los Angeles | $202,598 | $96,000 | $224,000 | 173 |
| Long Beach | $189,936 | $90,000 | $210,000 | 153 |
| San Diego | $186,770 | $88,500 | $206,500 | 161 |
| Sacramento | $170,942 | $81,000 | $189,000 | 130 |
| Fresno | $150,366 | $71,250 | $166,250 | 105 |
The median annual salary for a Marketing Manager in California is $193,620, or about $93.09 per hour, according to BLS OEWS data.
The national median for Marketing Managers is $163,773. California is +18% above the national median.
Entry-level marketing managers in California typically earn from $116,250 depending on the city and employer.
With 54,660 marketing manager jobs on record and a median salary of $193,620, California offers above-average pay compared to the rest of the country.